Brand (Branding) n. Is the preception the customer has of a company represented by a trademark or distinctive name identifying a product or service.

Promote (Promotion) v. To contribute to the progress or growth of, also to attemp to sell or popularize by advertising.

Advertise (Advertising) v. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase sales.

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